Taking marketing skills to the workforce

Taking marketing skills to the workforce

Danielle Deans spent the summer implementing the marketing skills she’s learned through her Commerce degree as a Digital Intern at the Wellington Regional Economic Development Agency as part of the Summer of Biz internship programme.

As the summer of 2018 quickly approached, I began thinking about what I would be doing over the holidays. I knew I wanted to find a job in the digital field and get some work experience to go along with my studies, but I wasn’t sure how to go about doing that. After talking to a few people, I was pointed in the direction of the Summer of Tech internship programme, which helps students find paid internships over the summer in tech-related fields like web development.

I spent that night creating a profile on the Summer of Tech website, writing about myself, my experience, my grades, and my career interests. I was so excited—I felt like I was finally taking the first steps towards my dream job. Not long after, my profile was approved, and I began browsing through the many internships on offer.

I’m currently studying marketing and information systems and will finish my degree at the end of this year. Information systems students can sign up for Summer of Tech internships, but I really wanted work in the digital marketing field. I was able to switch to Summer of Tech’s sister programme Summer of Biz, which helps students find marketing and HR internships.

As well as helping me find an internship, Summer of Biz also offered access to a bunch of workshops to help me prepare for interviews, working as an intern, and some other areas. These workshops were absolutely the most helpful part of the programme for me—even if I didn’t end up finding an internship, I knew the skills I learned from these workshops were valuable anyway. I signed up for workshops that helped me with interviewing and networking, preparing to meet employers, and how to promote myself.

After signing up for the website and attending the workshops, it was time for the Employer Meet and Greet. I was so nervous—going around and introducing myself to all the employers offering internships was one of the most nerve-wracking things I’ve ever done. After talking with some of the employers I was lucky enough to be shortlisted for a few internships and interviewed by a few different people.

In the end I was offered the Digital Intern role at the Wellington Regional Economic Development Agency (WREDA), which is responsible for promoting Wellington as a destination around the globe and helping grow the city of Wellington.

I couldn’t have asked for a cooler place to work or a role more suited to my interests. Over the summer I learned how the backend of the WellingtonNZ website works and how to upload content, helped test the Wellington Advent Calendar, attended training for Ubiquity (a data driven campaign manager), and conducted a feasibility study on the use of chatbots. My highlight was meeting with developers to gain insight into how the back-end of software development works.

I’m so grateful to have had this opportunity. It’s so rewarding to work in a field that you feel passionate about, and this internship has really given me a foot in the door—I’m now working part-time at WREDA while I finish my degree. I’ve received valuable insights into the marketing industry and made heaps of connections with others who share the same passions. The Summer of Biz team were super supportive, and I couldn’t recommend this programme enough!

Danielle Deans is in the fourth year of studying towards a Bachelor of Commerce.

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